3 Business Phone Features To Grow Your Business

All to often, Business Telephony can be seen purely as a business expense and not an asset that can help improve efficiency and fuel growth.

When phone systems are working their benefits can be overlooked, because they’re a utility service which support everyone’s day to day activities. However, business phone systems now have their own ecosystem of tools and apps that can be utilised by your business.

We have identified three integrations that can transform the way you work, Call Recording, Call Analytics and CRM Integration.

Call Recording

Call recording serves several different purposes.

The first is compliance, particularly for firms covered by MiFID II requirements. Phone systems can have call recording as an automatic default and store them in a way that takes the headache away, for a business’ compliance needs.

Every business can benefit from call recording, as they can be used to support staff training, protect against disputes and ensure that noting is missed during a process review, or investigation.

Call Analytics

On the face of it call analytics may not sound that game changing. Particularly for smaller businesses who believe that they understand their call profiles.

However, when used from a business management perspective they can help make important decisions relating to capacity management, service quality and sales management.

Visibility over call times, volumes, wait time, and who is answering the most calls can help identify customer service gaps, as well as where potential sales are being missed due to unanswered calls.

CRM Integration

The CRM is the heart of any business; it is where key business and client information flows. By integrating your call data and information with your CRM it reduces admin time and ensures customer/sales records are accurate.

When a customer rings, their record pops up instantly, giving your team context before they even answer.

Outbound, staff can click-to-dial directly from the CRM, with calls logged automatically. This keeps data centralised, reduces admin, and ensures better follow-up.

Value Of Knowing Your Phone

Individually, each of these upgrades is powerful. Together, they deliver consistency, efficiency and accountability. The key is knowing how your business phone can support your business processes, while keeping customer relationships front and centre.

If you’re still running phones without these features, you’re leaving value on the table.

Want to see what this would look like for your business?

Book a call with our team and we’ll show you the difference.